Nicola Adams is on track to make her first million ahead of Strictly Come Dancing debut

February 24, 2024

NICOLA Adams is on track to make her million ahead of her history-making Strictly Come Dancing debut.

The Sun Online can exclusively reveal that the 37-year-old boxer is already close to the milestone money mark before the iconic BBC show has even started.

Nicola, who is making history as one half of the show's first same-sex couple, has been bombarded with big-money deals from fashion and sports brands who want her to be their ambassador.

The star has just posted her accounts for her company KN Management, which handles all of her TV, sporting and modelling earnings.

According to the latest figures recorded for her business, Nicola’s earnings up to 30 September 2019 show she has current assets before tax of £478,393 – compared to the previous year when she banked £392.832.

The source revealed: “It’s not bad for a company she started in September 2011 and who is the sole owner.”

Listing herself as an athlete on the books, financially savvy Nicola has also set up a second company called LR Management (NW) Ltd, which is thought to for her Strictly earnings and spin off deals.

Nicola, who is an OBE, retired from boxing with an undefeated record holding the WBO female flyweight title from 2019.

With previous commercial deals already banked with Aldi and skincare brand E45, it looks like the only way is up for the star.

Insiders say she could make more out of the BBC dance show than she did in her boxing career as big name brands prepare to offer hundreds of thousands of pounds to seal the deal.

Firms are desperate to cash in on Nicola after she was paired up with professional dancer Katya Jones.

A source told The Sun: “Nicola is already emerging as the most sought after person the show has seen.

"The level of interest has been staggering. Sportswear firm Everlast are believed to be frantically trying to tie up a new deal.

"But she’s also catching the eye of M&S who think she could open them up to a new, modern audience.

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"She is also prolific on TikTok and will continue to use the platform through the series to communicate directly with fans.

"This will obviously also be a platform where she can promote products too.

"She retired quite early too and everyone is tipping her to earn more through SCD than boxing."

Katya was officially revealed as Nicola's professional dance partner this weekend.

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